Add the badge to your site and your product listing switches from greyed out to verified, with a dofollow link back to you.
These generic snippets link to the products directory. The snippet on your own listing page (and in your submission email) links straight to your product, which is better for you. Either one counts.
<a href="https://boringcashcow.com/products" target="_blank"><img src="https://boringcashcow.com/img/badge/boringcashcow-badge-light.svg" alt="Featured on BoringCashCow" width="200" height="54"></a>