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Boring Business Marketing: Programmatic SEO


Similar to any business, boring businesses require effective marketing strategies to thrive in a competitive landscape. If you built it, they won't come, you need to find effective distribution channel to read your users.

This article delves into a powerful marketing technique known as Programmatic SEO and explores how it can transform your boring businesses into remarkable success stories.

What is Programmatic SEO

Programmatic SEO is a cutting-edge approach to search engine optimization that utilizes automation and data-driven strategies to enhance a website's visibility on search engines. Unlike traditional SEO methods that involve manual optimization, Programmatic SEO leverages technology and algorithms to streamline the optimization process.

Programmatic SEO 101 for Boring Businesses

Programmatic SEO involves generating a significant volume of high-quality blog posts or content related to topics that people are searching for on search engines like Google. This is achieved using templates and data sources to streamline the content creation process. The goal of programmatic SEO is to target long-tail keywords effectively and at scale, thereby driving substantial organic traffic to a website.

The process typically involves the following steps:

  1. Keyword Research: Identifying keywords that users are searching for.

  2. Template Design: Creating a template for the desired page layout and structure.

  3. Data Collection: Gathering relevant data or information that aligns with the chosen keywords.

  4. Automation: Connecting the template with the data source through automation tools to generate pages.

Examples of programmatic SEO applications include:

  1. Creating Similar-Styled Pages: Building pages with consistent designs and structures for various topics, driving traffic and engagement.

  2. Lead Generation: Generating information pages to attract and collect leads, which can benefit businesses, SaaS companies, and more.

  3. Revenue Generation: Translating increased targeted traffic and leads into higher revenue, especially for businesses with digital products or services.

  4. Data Visualization: Displaying complex data in an appealing and understandable format, attracting more users.

  5. Content Hub Establishment: Using programmatic SEO to create a hub of related content, enhancing a website's authority.

Programmatic SEO's benefits include rapid targeting of long-tail keywords, reduced content creation costs, and lower stress compared to traditional editorial SEO. Effective programmatic SEO involves integrating technical knowledge, understanding SEO fundamentals, finding suitable data sources, and designing compelling templates.

Pros and Cons of Programmatic SEO for Boring Businesses

As with any marketing strategy, Programmatic SEO comes with its set of advantages and disadvantages, especially when tailored for boring businesses.

Pros of Programmatic SEO for Boring Businesses

  • Scalability: The ability to generate a large number of pages efficiently.
  • Efficiency: Reduced reliance on manual content creation, making it less time-consuming.
  • Consistency: Pages maintain quality and relevance due to the use of templates.
  • Long-Tail Targeting: Focusing on less competitive, long-tail keywords.
  • Traffic Generation: Achieving significant organic traffic through targeting numerous keywords.
  • Diverse Applications: Creating pages for various purposes, such as information, comparison, or data visualization.
  • Revenue Growth: Generating more leads and potential revenue due to increased traffic.
  • Data Presentation: Converting complex data into user-friendly content with visual aids.

Cons of Programmatic SEO for Boring Businesses

  1. Dependency on Data: Programmatic SEO heavily relies on accurate and up-to-date data. Inaccurate data can lead to ineffective optimization strategies.

  2. Initial Investment: Implementing Programmatic SEO may require an initial investment in technology and tools to automate optimization processes.

  3. Continuous Learning: Staying updated with the latest algorithms and technologies is crucial to ensure the success of Programmatic SEO efforts.


In summary, programmatic SEO is a technique that leverages templates and data sources to create a large volume of high-quality content targeting specific keywords. It's a strategy that offers scalability, efficiency, and diverse applications, ultimately driving significant organic traffic and potentially increasing revenue for a website.