Boring Business Marketing: Web Directory Submission


"If you build it, they will not come," because they won't know of its existence if you do not market it. We cannot emphasize enough, and we will mention it again, that product development is only half of the boring business journey. You need to market your boring business to ensure its success.

Web directory submission is one of the marketing channels we have discovered that can quickly bring you traffic for promoting your product, in comparison to marketing channels like SEO which could take months to yield their first result.

What is a Web Directory

A web directory, in its simplest form, is an online platform that compiles lists of websites based on various categories and subcategories. It functions like a digital index, providing users with a curated selection of websites relevant to their interests or needs. Unlike search engines, which use algorithms to rank websites based on keywords and other factors, web directories involve manual submission and categorization.

In 1994, Yahoo Directory was launched by David Filo and Jerry Yang. Yahoo started as a directory of websites, listing them based on categories. It became immensely popular and was a significant player in the early internet landscape. As search engines like Google gained prominence in the late 1990s and early 2000s, their advanced algorithms for ranking and indexing websites gradually overshadowed the manual curation of web directories. Search engines provided users with more accurate and comprehensive results based on keyword relevance and other factors. This marked a shift in how people discovered information online.

Despite their diminished influence, web directories still have a place in today's internet ecosystem. While not a primary source of information, they can offer niche-focused lists of websites that might be difficult to find through search engines alone.

We can still take advantage of web directories to help us market our boring business today.

A lot of web directories have emerged, and we have curated them into a dedicated website:

Use this list to help you market your boring business.

Pros and Cons of Web Directories

Every marketing channel comes with its own set of advantages and disadvantages. Web directories, often regarded as the unsung heroes of online visibility, are no exception.


  1. Faster Indexing: Unlike SEO efforts, which require time to climb the search engine ranks and gain organic traffic, web directory listings offer almost instant visibility.

  2. Quality Backlinks: Many web directories offer the advantage of backlinks to your website. These links not only drive direct traffic but can also positively impact your search engine rankings, contributing to improved SEO.

  3. Targeted Audience: Users browsing web directories often have specific needs or interests. By being listed in directories related to your industry, you're more likely to connect with an audience that's already interested in what you offer.

  4. Brand Credibility: Being featured in reputable web directories lends credibility to your brand. Users tend to view businesses listed in trusted directories as more established and trustworthy.

  5. Niche Exposure: Some directories cater to specific niches or industries. By listing your business in these directories, you can target your marketing efforts more precisely, reaching a niche audience that's more likely to convert.


  1. Time-Intensive: Submitting your business to multiple directories can be time-consuming. Each directory may have its own submission process and guidelines, demanding significant effort on your part.

  2. Limited SEO Impact: While backlinks from directories are beneficial, they might not carry the same SEO weight as high-quality backlinks from authoritative websites. Relying solely on directory submissions for SEO might yield limited results.

  3. Quality Control: Not all web directories are created equal. Some directories might have lower standards and list irrelevant or low-quality websites. Being associated with such directories could potentially harm your online reputation.

  4. Decline in Influence: The influence of web directories has waned over the years as search engines have refined their algorithms. While directories still offer benefits, their impact on rankings has diminished.

  5. Potential for Spammy Listings: Some directories might not have rigorous review processes, leading to a mix of genuine and spammy listings. This dilutes the directory's value and can negatively affect the user experience.


While some might argue that web directories are no longer an effective channel for marketing, we still believe they are one of the channels worth exploring, judging from their potential benefits.