Boring Habit Tracker Generates $1.2 Million a Year
About
Habitify is a simple, clean habit tracker that helps people build routines and stick to goals.
The Team
Habitify was created by Peter Vu, a self-taught iOS developer from Vietnam in 2018. He started the project in 2017 with two co-founders—one designer and one marketer—but continued solo after they left.
- reference: https://www.indiehackers.com/product/habitify/reached-890k-installs-and-21k-mo-after-4yrs--LxaneA80hrhdxNgZLLC
Business Model & Revenue
Habitify runs on a freemium model. The app is free to use with core features, and users can unlock premium features with a paid subscription.
The business started making real money after switching to subscription in late 2018. Today, Habitify generates around $100K/month—that’s roughly $1.2 million a year.
- reference: https://www.indiehackers.com/post/i-dropped-220k-and-2-years-for-a-nocode-startup-4a7621cda2
Here’s the revised Distribution section, in the same style as your original article:
Distribution
Peter first focused on launching Habitify on Product Hunt, using personalized outreach to gather early support. These launches helped him build momentum and get feedback. He wrote changelogs like mini-games and invited early users into a Facebook community to keep them engaged.
The biggest boost came when Apple featured Habitify in the App Store. That changed everything—revenue picked up, and Habitify became financially sustainable almost overnight.
Today, the app continues to grow quietly through word-of-mouth, thoughtful updates, and loyal users across iOS, Android, macOS, and Apple Watch.
- reference: https://medium.com/hackernoon/product-hunt-is-it-worth-the-hype-c1b78f45be11
Tech Stack
- iOS/macOS: Swift
- Android: Kotlin
- Backend: Firebase
- Web: WordPress
