Email Signature Creator Generates $120K a Year

About

Signature.email is a self-service email signature generator that helps individuals and teams create professional email signatures without needing a developer or designer. Users can design signatures using a drag-and-drop editor and then share a generator link with others to fill out their own details.

The Creator

Signature.email was created by Jesse Sutherland, a solo founder and designer/developer based in the U.S..

He built the version in April 2019, onboarded initial users in fall 2019, and publicly launched on Product Hunt in May 2020.

Reference: https://signature.email/founder

Business Model & Revenue

Signature.email offers both one-time purchases for individuals and recurring subscription plans for teams. Individual users can pay $19 for lifetime access to a single signature, while teams can subscribe to monthly or annual plans based on the number of users.

As of 2024, Signature.email is generating around $10,000 per month, or approximately $120,000 a year in revenue. The business is fully bootstrapped and profitable.

Reference: https://microfounder.com/startups/signatureemail

Traffic

Signature.email gets most of its visitors from direct traffic and Google search.

• Direct: 45.97% of traffic comes from users who visit the site directly—either by typing the URL, using bookmarks, or returning as repeat customers. This shows strong brand recognition and word-of-mouth.
• Google SEO: 33.93% comes from organic search, thanks to high rankings for keywords like “signature generator” and related terms.

Keywords

The site ranks well for long-tail keywords:

Tech Stack

• Front End: Bootstrap CSS + VueJS