BoringCashCow

Discover Boring Businesses that Quietly Rake in the Cash

From Side Project to Million Dollar Social Media Scheduling Tool

About

Publer is a social media scheduling and automation platform that helps individuals, teams, and businesses streamline their content publishing across platforms like Facebook, Instagram, X, LinkedIn, and more.

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The Team

Publer was founded in 2012 by Ervin Kalemi, a solo founder from Albania. It started as a weekend side project.

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  • reference: https://saasstarterstack.com/interviews/publer

Business Model & Revenue

Publer runs on a freemium SaaS model, giving users access to core features for free. Paid plans unlock premium tools such as bulk scheduling, analytics, and team collaboration, starting at $5/month.

Today, Publer is completely bootstrapped and generates over $2 million a year, with more than 6000 paying customers.

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  • reference: https://www.reddit.com/r/SocialMediaMarketing/comments/1i0bjlq/hi_im_ervin_founder_of_publer_bootstrapped_to_2m/

Distribution

Publer's top three traffic channels are:

  1. Organic reach.
  2. Affiliate program.
  3. Social media.

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Traffic

The website generates 2.6 million visits a month, which is very impressive.

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AppSumo Launch

One of the major early growth catalysts was a lifetime deal launch on AppSumo. This not only generated revenue but also gave Publer a wave of loyal users and testimonials.

SEO & Community Engagement

Over time, Publer focused heavily on SEO and organic traffic, publishing helpful content and how-to guides. The team is also active in various Facebook Groups and Reddit threads, directly engaging with users and showcasing product improvements.

Tech Stack

  • Backend: Ruby on Rails
  • Frontend: React
  • Database: Mongo/Postgres