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Furniture Reviewing Site Generates $15,000 Monthly Revenue

About

Living Cozy is a review site focused on modern, mission-driven home furnishings and décor.

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The Team

Living Cozy was founded by Ash Read in 2019 and was acquired by Brand Bridge Media in 2023.

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Business Model & Revenue

Living Cozy generates most of its income through affiliate marketing, where the site links to home and furniture brands and earns a commission when readers make purchases. A smaller portion of its revenue comes from display advertising and brand partnerships, including sponsored content and collaborations.

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As of recent reports, Living Cozy brings in approximately $15,000 per month in revenue, with ~90% coming from affiliate sales and ~10% from ads.

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  • reference: https://simonowens.substack.com/p/how-living-cozy-leveraged-product

Distribution

The primary traffic and growth channels for Living Cozy are:

  1. Organic Search: A large portion of traffic comes from SEO — the site produces high-quality, niche content that ranks well for home décor, design, and furniture-related queries.
  2. Newsletter: Living Cozy runs a weekly newsletter called The Inside Look, helping to build a loyal and engaged audience.
  3. Brand Partnerships: Through collaborations and sponsored content, Living Cozy features mission-driven furniture brands, generating both content and revenue.
  4. Social / Referrals: While less dominant than organic search, social media and brand mentions help amplify content reach and drive traffic back to the site.

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SEO Keywords

It ransk for furniture related keywords as shown below:

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Tech Stack

  • CMS: WordPress (used to run and manage content)