Helping Users Quit Vaping with $40K MRR

About

Puff Count is a mobile app that helps users track their nicotine intake, making it easier to quit vaping.

The Team

Puff Count was created by Steven Cravotta, an independent app developer based in Atlanta, in 2021, and the company remains a one-person business.

Business Model & Revenue

Puff Count monetizes through a freemium model, offering its core features for free while providing optional premium upgrades:

• Monthly Subscription: $3.99
• Annual Subscription: $23.99
• Lifetime Access: $74.99

As of 2024, Puff Count generates over $40,000 in monthly recurring revenue (MRR).

Traffic

Puff Count’s success is driven by a mix of organic and community-focused growth:

• TikTok Marketing: The founder leveraged viral videos on TikTok to raise awareness about the dangers of vaping and showcase Puff Count as a solution.
• Word of Mouth: Many users discover the app through recommendations from friends.

While it’s primarily a mobile app, Puff Count’s website, puffcount.com, also plays a role in driving downloads through SEO.

Tech Stack

• Mobile App: React Native

Reference

• https://www.starterstory.com/puff-count-breakdown
• https://www.youtube.com/watch?v=2K-soJ19mec