No-Code Interactive Form Builder Generates $24 Million a Year

About

Involve.me is a no-code platform that lets businesses create interactive forms, quizzes, surveys, calculators, and multi-step funnels to engage users and collect zero-party data.

The Team

Involve.me was co-founded in 2019 by Vlad Gozman, Florian Burmann, and Stefan Rasch.

• reference: https://en.everybodywiki.com/Involve.me

Business Model & Revenue

Involve.me operates on a freemium subscription model:

• Free Plan: Allows basic forms, quizzes, and calculators to get started.
• Paid Tiers: Range from Pro to Enterprise, offering advanced features, AI-powered insights, integrations, and white-label options.

The platform has scaled rapidly, generating $24 million in annual revenue as of 2024, up from just $180K in 2020.

• reference: https://getlatka.com/companies/involveme

Distribution

According to the founders, involve.me grew by:

• Leveraging a self-serve SaaS model that allowed businesses to onboard without sales calls.
• Providing over 300 pre-built templates to reduce friction for adoption.
• Integrating with 60+ marketing tools and CRMs, helping companies plug into existing workflows easily.

• reference: https://www.involve.me/blog/the-story-of-involve-me

Tech Stack

• Frontend: React and Tailwind CSS
• Backend: Node.js
• Integrations: Zapier, Salesforce, Mailchimp, HubSpot