Solo Creator’s Piano Course Generates $4M in Sales

About

Piano In 21 Days is an online piano course that helps adults learn to play their favorite songs without traditional sheet music or years of lessons.

The Creator

Piano In 21 Days was created by Jacques Hopkins in 2013, a former electrical engineer who turned his passion for piano into a full-time business.

• reference: https://jacqueshopkins.com/about

Business Model & Revenue

The course generates revenue through a mix of digital product sales and upsells. Students can access the core program as a one-time purchase, with optional upgrades for coaching, community, or extra materials.

With over $4 million in total course sales, Jacques runs the business solo with some help from a small remote team.

Traffic

The main traffic channels are Google and YouTube:

The site ranks highly for several piano-related keywords, as shown below:

The YouTube channel has 98k subscribers and 81 videos:

Tech Stack

• Frontend: WordPress
• Course Hosting: Teachable (previously ClickFunnels + ActiveCampaign)
• Email Marketing: ActiveCampaign
• Video Hosting: Vimeo