Solo Footwear Review Site Generates 5 Figures a Month

About

Stridewise is a website dedicated to high-quality men’s boots, denim, and rugged apparel. It features in-depth reviews, style guides, and buying advice aimed at discerning shoppers who value durability and craftsmanship.

The Team

Stridewise was founded in 2018 by journalist Nick English.

• reference: https://stridewise.com/about/revenue/

Business Model & Revenue

Stridewise runs on a content-first monetization model, earning income through a mix of affiliate links, display ads, and YouTube revenue.

The site averages 5 figures per month, combining income from product referrals, ad networks, and sponsored content.

• reference: https://www.nichepursuits.com/nick-english-stridewise/

Traffic

The site attracts over 110,000 visits per month, with visitors mainly coming from search engines and YouTube. Its audience is niche but highly engaged—primarily men aged 25–44 looking for quality footwear and styling advice.

The main traffic sources are:

• Google: 59.37%
• Direct: 23.04%

Keywords

Stridewise ranks for long-tail keywords like best boots for men, shark boots, best boots for guys, and best mens boots. These product-focused terms bring in shoppers who are ready to buy—or at least research heavily.

Tech Stack

• CMS: WordPress
• Video: YouTube