Tablet Review Site Generates Passive Income
About
WorldOfTablet is a niche tech site dedicated to in-depth reviews, buying guides, and news for tablets—covering everything from Android slates to iPads. Launched on an aged domain, it’s tailored for consumers seeking expert guidance on features, performance, and value before buying a tablet.
The Team
WorldOfTablet was founded in October 2019 by Latvia-based entrepreneurs Ernests Embutnieks and Frenks Rozentals, who acquired the expired WorldOfTablet.com domain via GoDaddy Auctions for $304.58 and built the site up from scratch).
- reference: https://theygotacquired.com/content/worldoftablet-acquired
Business Model & Revenue
WorldOfTablet monetizes using two methods:
- Affiliate Marketing: Primarily through the Amazon Associates program for tablet and accessory referrals.
- Display Advertising: Served via Ezoic to monetize site traffic alongside affiliate income.
Over its first two years, the site generated roughly $5,500 per month in combined Amazon affiliate commissions and ad revenue.
In early 2022, the founders sold WorldOfTablet for over $115,000 .
Traffic
By mid-2021, WorldOfTablet was publishing over 112 articles and attracting about 2,000 daily unique visitors—approximately 60,000 visits per month. Nearly all of this traffic came from organic search.
Tech Stack
- CMS: WordPress
- Ads: Ezoic
- Affiliate: Amazon Associates
