Unit Converter Site Generates $250,000 a Year

About

UnitConverters.net is an online platform offering a wide range of unit conversion tools. From everyday needs like weight and length conversions to specialized measurements, the site provides quick solutions for users worldwide.

The Team

Founded by Huiming Gu, a veteran IT professional and open-source advocate, UnitConverters.net began as a hobby in 2008.

The team includes Huiming and two employees who focus on creating accurate, user-friendly tools.

• Reference: https://www.google.com/ads/publisher/stories/maple_tech/

Traffic

UnitConverters.net generates 8.2 million visits a month:

It attracts a significant portion of its visitors through organic search, complemented by direct traffic and alternative search engines:

• Google Organic Search: 49.37%
• Direct Traffic: 27.91%
• DuckDuckGo: 9.44%

The platform ranks for high-volume keywords such as:

• kg to lbs
• lbs to kg
• lb to kg
• cm to inches

Business Model & Revenue

With the current traffic, UnitConverters.net generates substantial revenue through Google Adsense, estimated at $250,000 annually.

Tech Stack

• Frontend: vanilla JavaScript
• Backend: PHP