Bootstrapped Time Tracking System Makes $140,000 a Month

About

Aplano is a SaaS (Software-as-a-Service) platform for tracking employee time.

It enables companies to create employee rosters, track absences, and manage clock-ins and clock-outs for shifts online.

The Team

Aplano was founded by David Gregorian in 2017. The company is based in Hamburg, Germany.

They finished their MVP in 2020 and gained their first paying customer in 2021.

• reference: https://www.shno.co/blog/vertical-saas-companies

Business Model & Revenue

Aplano generates revenue through a subscription-based model. It charges based on the number of employees a company has.

As of October 2024, it generates $140K in monthly revenue.

Marketing

The initial marketing channels for Aplano included:

• SEO
• Google Ads
• Facebook Ads

Tech Stack

• Backend: NestJS backend
• Frontend: React