Making 20K MRR via Webhook Service

About

Webhook.site is a web service that allows users to create temporary, disposable webhooks for testing and inspecting HTTP requests.

The Team

Webhook.site was created in 2016 by Simon Fredsted, who is the sole founder and currently the only person working on this project.

Simon Fredsted launched the project via HackerNews: https://news.ycombinator.com/item?id=12952692.

Business Model & Revenue

Webhook.site operates on a freemium model, providing basic features for free while offering premium features through a subscription plan.

According to the founder, Webhook.site generates 20k MRR.

Traffic

Webhook.site receives 200k visits a month, with the majority (62.04%) being direct traffic, indicating a strong user base.

In addition to direct traffic, other channels bringing in traffic are referral, search, and social media, suggesting that Webhook.site's main marketing channels are word of mouth, SEO, and social media.

Webhook.site has achieved decent SEO performance, ranking highly for related keywords.

Tech Stack

The application was built on frameworks at the beginning, enabling the founder to ship the product quickly and enter the market for validation.

• Backend: Laravel
• Database: Redis, MySQL, and Elasticsearch
• Frontend: AngularJS and Bootstrap
• Server: DigitalOcean