Free SEO Tools Site Generates Millions a Year
About
SmallSEOTools is a website that offers free SEO tools.
It features a variety of tools, including a plagiarism checker, grammar checker, and keyword research tool. Other tools include an article rewriter, image resizer, and PDF converter.
The Team
Small SEO Tools was founded in 2010 by Tausif Akram, an experienced web entrepreneur based in London, England.
Business Model & Revenue
SmallSEOTools monetizes primarily via two channels:
- Google Adsense: It uses Google Adsense for displaying ads.
- Premium Membership: While the core SEO tools are free, they do offer a premium membership for their plagiarism checker. This premium membership unlocks additional features like higher word limits, downloadable reports, and checking plagiarism by URL.
The estimated revenue is $1.3 million a year according to Datanyze.
Distribution
This website generates a significant amount of traffic, with 15.5 million visits a month:
The two primary traffic channels for the website are:
- Direct traffic: More than 50% of the traffic comes from direct visits, indicating that this website has strong branding and reputation.
- SEO: The other main source of traffic is search engines.
It ranks high for many high-traffic keywords, as shown below:
It's worth mentioning that, although the site is branded as an SEO tool site, its main search traffic comes from users looking for non-SEO related tools, such as image search, video download, plagiarism checker, and more.
Tech Stack
- Backend: Java
- Frontend: jQuery