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Free SEO Tools Site Generates Millions a Year

About

SmallSEOTools is a website that offers free SEO tools.

It features a variety of tools, including a plagiarism checker, grammar checker, and keyword research tool. Other tools include an article rewriter, image resizer, and PDF converter.

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The Team

Small SEO Tools was founded in 2010 by Tausif Akram, an experienced web entrepreneur based in London, England.

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Business Model & Revenue

SmallSEOTools monetizes primarily via two channels:

  • Google Adsense: It uses Google Adsense for displaying ads.

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  • Premium Membership: While the core SEO tools are free, they do offer a premium membership for their plagiarism checker. This premium membership unlocks additional features like higher word limits, downloadable reports, and checking plagiarism by URL.

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The estimated revenue is $1.3 million a year according to Datanyze.

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Distribution

This website generates a significant amount of traffic, with 15.5 million visits a month:

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The two primary traffic channels for the website are:

  • Direct traffic: More than 50% of the traffic comes from direct visits, indicating that this website has strong branding and reputation.
  • SEO: The other main source of traffic is search engines.

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It ranks high for many high-traffic keywords, as shown below:

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It's worth mentioning that, although the site is branded as an SEO tool site, its main search traffic comes from users looking for non-SEO related tools, such as image search, video download, plagiarism checker, and more.

Tech Stack

  • Backend: Java
  • Frontend: jQuery