Gravity Forms Add-ons Generates 100k a Year

About

JetSloth provides add-ons for Gravity Forms, a popular WordPress plugin that helps users create advanced forms. JetSloth improves these forms by adding features that make them easier to use and more visually appealing.

The Team

JetSloth was founded in 2020 by two dads from Australia.

Business Model & Revenue

JetSloth operates on a premium subscription model for each of its plugins. Users can purchase individual plugins or opt for the All Access Pass, which bundles all plugins together for a yearly fee.

As of October 2024, the business generates $14,000 a month through its subscriptions.

Traffic

JetSloth attracts traffic primarily through SEO.

Given its niche, the platform also receives significant direct and referral traffic from form-building tutorials, user forums, and plugin review sites.

Its SEO keywords are related to Gravity Forms content.

Tech Stack

• CMS: WordPress
• Plugins: Gravity Forms (primary integration)
• Backend: PHP
• Frontend: Custom JavaScript