Strapsicle is a website that sells silicone straps for Kindle. It is designed to help people comfortably and securely hold their Kindle devices while reading one-handed.
Strapsicle was created by Lou Rice and her husband Ben in 2022. She conceived the idea after accidentally dropping her Kindle on her son's head while breastfeeding.
Strapsicle's business model is based on selling its products online through its own website and Amazon. The company also uses micro-influencer marketing to promote its products.
Strapsicle is currently making over $50,000 a month in sales.
The primary traffic channel for Strapsicle is Amazon. Additionally, they generate external traffic to their Amazon listings through referral bonus links and affiliate marketing. In addition to these strategies, they collaborate with micro-influencers on TikTok and Instagram to promote their products.
In summary, their traffic strategy includes: