MicroSaaS Reaches 4K MRR in 5 Months

About

SocLeads is a social media email scraping tool.

It scrapes emails from Instagram, Facebook, Google Maps, YouTube, LinkedIn, and Twitter.

The Team

SocLeads was launched on January 15, 2024. It was founded by Evgenii Anikin, a non-technical founder.

He hired a developer who created an MVP for $1,300 in one month, with additional improvements costing $900.

• reference: https://www.indiehackers.com/post/how-i-reached-13k-in-revenue-in-5-months-with-my-first-saas-e8e62699a6

Business Model & Revenue

The business model for SocLeads is a freemium model. After 5 months from launching, it reached $4,600 in monthly recurring revenue.

Distribution

According to the article, here are the main distribution channels for the new business:

• Google Ads: 5,760 visits, 38 paid users, $1,700 costs
• SEO: 1,932 visits, 6 paid clients, free
• Reddit: 1,299 visits, 4 paid users, free
• IndieHackers: 945 visits, 2 paid users, free
• Product Hunt: 388 visits, 14th place for the day, 2 paid users, free

Tech Stack

• Marketing Site: WordPress