Pool Care Website Generates $600k a Year.
About
SwimUniversity is website about pool and hot tub care, including how to clean, maintain, and chemically balance them.
The Team
Matt Giovanisci launched SwimUniversity in 2006. Since that time, Swim University has made pool and hot tub care easier for over 10 million homeowners, and the number is still increasing. We help with things like water chemistry, cleaning, and fixing problems.
Business Model & Revenue
The website sells information products, which include books, courses, and programs, and more recently, e-commerce products, to assist people with their pool maintenance.
The website currently generates an annual income of over $600,000, but it took a decade to reach this point.
Distribution
The main traffic channels for SwimUniversity.com include:
- Organic Search: By focusing on SEO and creating valuable content, SwimUniversity.com attracts organic traffic from search engines like Google.
- YouTube: Swim University publishes weekly YouTube videos that contribute to subscriber growth and promote their cheat sheet, driving traffic to their website.
- Email Marketing: By offering a valuable cheat sheet as a lead magnet, Swim University collects email subscribers who receive regular updates and promotions.
- Facebook Ads: Swim University runs Facebook ads, primarily retargeting those who didn't sign up initially, to drive traffic and increase conversions.
- Website Promotion: Swim University promotes their cheat sheet at the top of their website and at the bottom of blog posts to capture visitor interest and drive traffic.
Tech Stack
- Backend: WordPress
Company
Partner