Workout Tracking App Makes $40k a Month
About
Hevy is a mobile workout tracker that helps you monitor your workouts and stay accountable.
The Team
Guillem Ros and Desmond McNamee co-founded Hevy in 2019, and they have since grown the team to eight people.
Business Model & Revenue
Hevy monetizes through a freemium subscription model, offering premium features with an upgrade to the Pro version. The pricing options to unlock these features are as follows:
- Monthly: $3.99
- Yearly: $23.99
- Lifetime: $74.99
In 2022, the founders shared that the app generates approximately $20,000 per month on both Android and iOS platforms.
Traffic
As a mobile app, Hevy maintains a high ranking in the health and fitness category. They reportedly have over 2 million users across their Android and iOS apps.
In addition to their app success, Hevy excels in SEO. Their main website, https://www.hevyapp.com/, received over 725.6K visits in September 2023, with more than 77% of that traffic coming from search engine optimization efforts.
Lastly, they have a dedicated subreddit for Hevy users at https://www.reddit.com/r/Hevy/. This subreddit not only serves as a community for its users but also serves as an effective marketing channel for driving traffic.
Tech Stack
- App: React Native
