Making $70k a Month with an Online Form Builder

About

Tally is a free online form builder. It is bootstrapped by two founders with zero outside funding. As of August 2023, it generates $70,000 per month.

The Team

Marie and Filip started Tally in August 2020. They built it without relying on external funding.

Business Model & Revenue

Tally operates on a combination of a freemium model and a paid Pro tier subscription at $29 per month.

In August 2023, the business generates $70,000 a month, precisely 3 years after its launch.

Traffic

Tally generates 3 million visits a month.

It is no surprise because they are hosting online forms.

What's interesting is the second-largest traffic source, apart from direct traffic: LinkedIn. It seems like the company is pretty heavy on LinkedIn marketing.

Tech Stack

• Backend: Next.js
• Frontend: ReactJS + Styled Components