Online Quiz Maker Generates 3 Million a Year

About

Interact is an online tool for creating interactive quizzes.

The Team

Josh Haynam co-founded Interact with friends in college in 2014.

• reference: https://www.tryinteract.com/about/

Business Model & Revenue

Interact's business model is Software as a Service (SaaS) with recurring subscriptions. They charge users based on volume and features offered within the quizzes. Their revenue is nearly $3 million in annual recurring revenue (ARR).

• reference: https://www.starterstory.com/stories/interact

Distribution

Interact utilizes a inbound marketing strategy focused on these main channels:

• Content marketing: They create various content types like blog posts, YouTube tutorials, and podcast appearances focused on quiz creation and strategy.
• Affiliate partnerships: Interact collaborates with creators and service providers who promote Interact through content and webinars, providing valuable industry insights for Interact.
• Webinars: They host webinars with their Chief Evangelist to educate potential and existing customers about quiz strategy.

Their marketing channels perform well, generating 1.1 million visits per month.

Tech Stack

Frontend

• JavaScript Libraries:
  • jQuery (for DOM manipulation, events, animations, and Ajax)
  • Moment.js (for date formatting)
  • Intersection Observer (for element visibility tracking)
• JavaScript Frameworks
  • React (for building user interfaces)