Six-Page Website Generates Six Figures a Year via Display Ads

About

TDEE Calculator is an estimation of how many calories you burn per day when exercise is taken into account.

The acronym "TDEE" stands for Total Daily Energy Expenditure, which is an estimate of the calories you burn each day.

The Team

TDEE Calculator was co-founded by Rob and his cousin, Jake, in 2015.

• reference: https://tdeecalculator.net/about.php

Business Model & Revenue

TDEE Calculator generates revenue via Google AdSense display ads:

According to the Google AdSense revenue calculator, the site generates six figures a year.

Traffic Distribution

This website generates 2.9 million visits a month and has only six pages:

Its top traffic channel is direct, which indicates strong word of mouth.

Its secondary traffic channel is Google search. It ranks high for keywords related to "calorie calculator," as shown below:

Tech Stack

• Backend: PHP
• Frontend: jQuery