Social Media Scheduling Tool Reaches $55K MRR in One Year

About

Robopost is a social media automation and scheduling tool designed to help businesses manage their social media posts efficiently.

The Team

Mako, a solo female founder from Japan, built Robopost from the ground up. Starting with a simple vision, she focused on solving the problem of inconsistent social media management faced by small business owners.

Business Model & Revenue

Robopost offers a freemium model, providing a basic plan that allows users to automate and schedule posts for free. The paid plan, starting from $9/month, unlocks premium feature like post-generation tools powered by AI.

Within the first year, Robopost generated $55,000 in monthly revenue.

Distribution

Mako initially relied on personal connections to acquire her first paying customers. This early traction gave her the confidence and feedback needed to improve the platform.

Meta Ads

Robopost’s success in reaching $55K MRR was largely due to Meta Ads. Mako experimented with various campaigns and continuously optimized them until the algorithm began targeting the right audience.

SEO and Content Marketing

While Meta Ads fueled initial growth, SEO has become a long-term strategy. By creating valuable content and free tools, Mako steadily increased organic traffic.

As we can see SEO below is now the primary traffic channel for the business:

Tech Stack

• Backend: FastAPI
• Frontend: ReactJS
• AI Automation: OpenAI's DALL-E.