For a boring business to do well, having a way to share and spread what you offer is essential. Without a good way to do that, it's really almost impossible to make the business successful.

Marketing is essential for any boring business to succeed. Boring businesses might provide practical solutions for real-world problems, but if people don't know about them, it's as if they don't exist.

"If you build it, they will not come," because they won't know of its existence if you do not market it.

So you are a software developer and you want to become a millionaire, but you hate managing people. Is it still possible?

There's a strong case to be made for considering the advantages of buying a boring business. These seemingly unexciting ventures might not capture headlines, but they often come with a host of benefits that make them an attractive choice for startup founders.